Business and Marketing Strategies Essay Example | Topics and Well Written Essays - 1500 words

Business and Marketing Strategies - Essay Example There has been a recent increase in health-related issues because now people are concerned about their diet more than ever before. The number of diseases caused by unhealthy eating have increased due to the rise chemical additives and genetically modified foods. Therefore, the number of people choosing to opt for organic food is increasing all the time. Organic foods are produced naturally, without using chemical synthetics or fertilizers, and not processed by irradiations. This report analyses how to carry out marketing for a restaurant offering healthy meals for public consumption.  There has been a recent increase in health-related issues because now people are concerned about their diet more than ever before. The number of diseases caused by unhealthy eating have increased due to the rise chemical additives and genetically modified foods. Therefore, the number of people choosing to opt for organic food is increasing all the time. Organic foods are produced naturally, without us ing chemical synthetics or fertilizers, and not processed by irradiations. This report analyses how to carry out marketing for a restaurant offering healthy meals for public consumption.   Spud BAR is focused on the restaurant industry; more specifically, organic and healthy meals. Another component is delivery services to customers.These meals should be prepared using only natural foods such as vegetables, fruits, and meats.   This project will look at peoples’ need for healthy food and will try to educate society about decreasing the rate of diseases caused through bad eating habits. A. The Purpose of this Project Spud Bar is a Melbourne-based health-food restaurant that is planning to open up branches in Adelaide. Our project will give recommendations as to whether this move will be a success or not. We will base our recommendations on various conditions such as economic, cultural, and demographic factors. The major purpose for this move is to increase the company†™s profits while still offering good service to customers. Also, the report will provide the company with suitable business and marketing strategies to improve competitiveness and help the company become successful in the marketplace. B. Target Market 1. People who suffer from obesity The rates of obesity in Australia as a whole, and more specifically Adelaide, have risen over the last decade. The types of people who will benefit from this project are those who look to minimise the number of calories that they eat every day. This project will focus on these types of people by offering them a variety of foods that are suitable for them and can be arranged in advance. 2. Old people and patients Due to their health conditions, those who are either retired or ill are recommended to eat specific dietary meals. More specifically, these meals should have less fat in conjunction with being nutritious. It is very difficult to get this balance right, and this presents to us a target market that is relatively untapped. 3. Local universities students and employees The Adelaide Central Business District (Adelaide CBD) includes three universities (University of Adelaide, University of South Australia, and Flinders University) along with the Adelaide Royal Hospital and a large number of companies. Opening a branch in this location will help us to reach thousands of local students. 4. Preparing meals for events: The company can organise meals for events such as birthday parties, graduation ceremonies, and so on. Discounts can be given to such events, as the order will include large quantities of

Civil War Research Paper Example | Topics and Well Written Essays - 3000 words

Civil War - Research Paper Example Immediately after the war, Northern Union implemented strategies meant to ensure restructuring and integration of the Southern states into the larger confederacy. Historical facts from the war documents indicate that the Reconstruction attempts met stiff resistance from the southern insurgency movements (Jerry 34). The northern confederacy wanted to restructure governance structures within the south in order to end slavery. On the other hand, Southern states wanted to continue propagating and practicing slavery. In the middle of contentions was the black American population, who were enslaved and forced to work as farm laborers by white farmers in the south. In this case, the two parties strived to address their concerns, and this lead to a 12 year of Reconstruction efforts within the south. The entire civil war took place within southern states. Upon its completion, communities within the states witnessed substantial social, political and economic damages within their settings. The war ended after the northern Union defeated the Southern insurgency alliance. After the war, southern states, especially Louisiana became dysfunctional and riddled with social predicaments including poverty. Most white settlers in the south had lost their property like farm crops and processing factories to war destructions. In addition, most families in the south had their men killed as a result of heavy casualties from the fights (Smith 45). Others were maimed and disabled by the Northern Union forces. In this context southern families would experience the toughest times in their history attributed to casualty and property destruction after the war. Apart from poverty, there was a pronounced degree of mental illnesses witnessed among war veterans in the southern region. Thousands of soldiers became addicted to morphine; hence could not be productive to the society after the war. White settlers in the south lost the slave labor force; thus they could no longer engage in extensive a gricultural services. Approximately 90% of Black Americans lived in the South during the war (Jerry 23). After the black liberation from slavery by Northern Union soldiers, Southern farmers felt the economic gap left by slave workers in their farms. At this juncture, we can acknowledge the fact that Southern states suffered substantial damages after the civil war. With respect to Reconstruction, Southern alliances saw the move as an insult from the north, given that the southern states had already suffered great loss after the war. On the other hand, Northern alliance wanted to further their ambitions aimed towards abolition of slavery in the south. In this regard, Southern states interpreted the reconstruction move as an attempt by north to further injure damages already inflicted to the south. Therefore, reconstruction efforts met stiff resistance, especially on the efforts directed towards abolition of slavery. Reconstruction started in the time when Abraham Lincoln was the US pr esident. Lincoln sought support of the congress and executive arms of the cabinet in striving to formulate policies meant to oversee Reconstruction strategies. At the inception stages, Reconstruction started gaining momentum when black Americans moved from their slavery masters, into independent settlements. In addition, African Americans started receiving political recognition, which granted them freedom to participate in elective politics. Despite Lincoln’s efforts in implementing strategies, the president met stiff resista